ULSS 7 PEDEMONTANA IS THE PUBLIC HEALTH AUTHORITY THAT OPERATES IN THE PEDEMONTANA VICENTINA AREA (VENETO REGION), PROVIDING PREVENTION, ASSISTANCE, AND CARE SERVICES TO CITIZENS. IT REPRESENTS A POINT OF REFERENCE FOR THE LOCAL HEALTHCARE SYSTEM.

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When an important service needs to reach thousands of people, communication becomes a key tool for creating awareness and facilitating access. We have supported ULSS 7 Pedemontana in developing an online and offline communication strategy dedicated to promoting the “Fascicolo Sanitario Elettronico”, with the aim of informing citizens of different age groups and supporting them in using this new digital tool. From defining messages to creating graphic materials and content for digital channels, we’ve built a campaign capable of combining clarity, accessibility, and engagement, bringing the message to social media through ADV campaigns and influencer marketing activities, and making it present locally thanks to a poster campaign.