THE SMILE LINE CENTER WAS BORN FROM THE DREAM OF A DOCTOR, RENATO CALLIARI, TO CREATE A PLACE OF EXCELLENCE IN THE FIELD OF ORTHODONTICS, WHERE PATIENTS OF ALL AGES AND PROFESSIONALS IN THE SECTOR MEET TO PURSUE THE “SMILE LINE” TOGETHER. OPEN IN SUMMER 2023, THE SMILE LINE ORTHODONTIC CENTER CAN BOAST CUTTING-EDGE TECHNOLOGIES AND A GREAT STAFF SELECTED DIRECTLY BY DOCTOR CALLIARI TO OFFER AN UNPARALLELED SERVICE MADE OF PROFESSIONALISM AND EMPATHY FOR THE PATIENTS’ NEEDS.
The launch of a brand new business needs new photos and videos. And it is precisely from the creation of content that our collaboration began. Before sending the photographer and video maker to the new Smile Line center, a moodboard and a schedule were developed so that we could produce in one shooting session all the material we would need in the following months.
On that day, in fact, in addition to a photo shoot on the team, the space, the services and the technology used, several videos were also taken with different purposes: some for lead generation campaigns, others with the aim of increasing the notoriety of the brand and others to be sent to the patients as tutorials. Subsequently, we started managing the business social accounts and, after creating an ad hoc landing page, we started the lead generation campaigns on Meta and Google.
The constant analysis and optimization of these activities, allows us to collect potential customers who are then promptly contacted directly by the center to arrange the first visits. Our collaboration with the Smile Line Center and Doctor Calliari is just at its beginning, but we trust it will become a long lasting partnership and lead the Center to a steady growth maintaining the very high level of quality that distinguishes it.