After the first collaboration with Punk Youth, the brand owner returned to launch a new project: Callsoul. Aimed at a different niche, Callsoul required a bold, distinctive tone to reflect its raw, handcrafted jewelry made for rule-breakers and originals.

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We handled the full launch campaign, from concept to execution. This included a thematic photo shoot titled “Stellar”, evoking constellations and alternative worlds, a restyled website with improved UX/UI, and a captivating launch video. Custom social media graphics and a targeted hype campaign supported the collection’s debut in the UK and internationally.