A newly launched brand with deep-rooted expertise and a clear vision: bringing wild salmon, freshly caught from the Pacific Ocean, to Italian tables.

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With Nootka Salmon, it was love at first sight—we were captivated by both the idea and the product, while Alberto, the founder, placed his trust in NonnaAnna Studio. We built everything from the ground up: from naming and brand identity to market positioning, packaging design, and the development of a full-fledged e-commerce website. Once the foundation was set, we poured our energy into a two-month launch campaign, followed by strategic ad campaigns aligned with product availability and seasonality. And the results spoke for themselves!