As a leading trade fair in the high-end pet industry, TOPS—based in Shanghai—sets itself apart with a carefully curated selection of exhibitors, hosting over 800 brands from China and around the world.

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Eager to expand its reach beyond national borders, TOPS entrusted NonnaAnna Studio with the task of building a strong international presence on key non-Chinese social platforms. We tailored their communication for global markets, established a premium digital presence on Instagram, Facebook, and LinkedIn, and crafted targeted content designed to connect with key international buyers in each market.