WORK CARRIED OUT
MARKETING STRATEGY
BRAND STRATEGY (RÊVER)
SOCIAL MEDIA MANAGEMENT
PHOTO
Ugoflex is an Italian company with over 30 years of experience in the world of sleep, a leader in the production of high-quality handcrafted mattresses and customized textile furnishings. It stands out for its attention to detail and its ability to offer tailor-made solutions, always putting the customer first.
To increase visibility in Italy and abroad and support its growth, Ugoflex decided to launch a strategic collaboration with us. The project began with a marketing strategy focused on two key sectors: mattresses and textile furnishings. Once the plan was defined, we took over the ongoing management of the social media channels for the brands Ugoflex and Sartoriale Italia, with the goal of strengthening brand awareness and expanding B2B activities. We also optimized the social profiles of the Ideariposo, Next, and Nido Reload product lines. A key milestone was the creation of RÊVER, a new brand dedicated to textile furnishings, which gave a clear identity to this growing division. For RÊVER, we produced a photo shoot and now manage its social channels on an ongoing basis.







